.eu introduces Internationalised Domain Names (IDNs) on 10 December 2009
Internationalized Domain Names (IDNs) are domain names that are represented by local language characters. This means that they could contain letters or characters other than those of ASCII (a Character encoding scheme based on the ordering of the English alphabet). Examples of non-ASCII scripts are Arabic and Chinese characters.
Although the .eu IDNs will be restricted to Latin, Greek and Cyrillic based characters, as of 10 December 2009 it will be possible to register .eu top level domain names with accents, cedillas, tildes and more.
Whilst this makes the internet more representative of national languages, it could further add to the steps required by trade mark owners to police the use of similar names on the internet.